How The Collections Are Made

Before a card ever becomes a card, it begins as a moment.

Sometimes it is something I have lived.

Sometimes it is something I have seen in others.

More often, it is a pattern that shows up again and again in the people around me, in conversations, in reflections, and in the quiet work of trying to grow a little more gently than before.

Every collection starts with an observation.

A feeling that keeps resurfacing.

A place where people seem to struggle slowing down.

A theme that is hard to name but impossible to ignore.

These are the places I start because these are the places where we need support the most.

The flagship collection, Be Here Now, was born out of that very thing.

It came from seasons when life felt scattered, rushed, out of rhythm, and I knew that grounding yourself should not require another layer of pressure.

It should meet you where you are.

It should feel like a hand on your back, not another thing to juggle.

Every collection after that grew from the same intention.

Letting Go was created for the moments when release feels impossible, when you are trying to let go of a relationship, a dream, an expectation, or a version of yourself you have outgrown.

Others came from grief, transition, burnout, clarity, boundaries, and healing.

All of them are rooted in real human experience.

Once I understand the emotional landscape, I start working backward.

I imagine the end state, the feeling you might have after thirty-one days of slowing down, noticing, processing, or releasing, and I outline the journey that gets you there.

I break that journey into four themes so you move through it gently, one week at a time.

Enough time to reflect.

Not so much that it becomes overwhelming.

The writing itself is deeply intentional.

Every prompt is crafted to invite reflection, stir emotion, and spark personal growth.

Not to force anything.

Not to add another expectation.

But to open a door.

A small one.

One you get to walk through at your own pace.

Once the writing is set, the creative work begins.

This is where the artist in me wakes up.

I think about color, tone, texture, and feeling.

I experiment with little design elements until something in my chest says this is it.

I design everything digitally first, bringing together the mood and message of the collection so it feels like a full experience, not just a stack of prompts.

Then come the letters.

Every collection includes two.

The first is a welcome letter, written to the person who chose this journey.

It explains what this collection is about, why it matters, and what I hope it opens inside you.

The second letter is for the end.

We celebrate beginnings easily, but we rarely celebrate completion.

I wanted you to finish each collection with recognition, with pride, with a moment to say I did this.

Only after every piece is complete, the writing, the design, the letters, do I start creating the physical set.

I format everything for printing, cut each card by hand, and package them with care.

And I mean real care.

Because this is not a mass production line.

It is something I am crafting, piece by piece, for real people with real lives and real emotions.

Each set includes a stand so you can place your daily card wherever your life happens.

The bathroom counter.

The kitchen windowsill.

The nightstand.

Your desk at work.

Wherever you need grounding, that is where it belongs.

The experience matters as much as the words.

The packaging.

The unwrapping.

The way it feels to hold something that was made slowly and intentionally.

None of this is random.

None of it is rushed.

Every part of the process is something I pour myself into, shaped by the life I have lived, the healing I have done, the conversations I have carried, and the research I have spent years diving into.

Behind each card is a story.

Behind each collection is a journey.

Behind each journey is a piece of my heart.

This is how it is made.

- Shawna McKenzie